Items where Author is "Kleinaltenkamp, Michael"

Journal Article

Geiger, Ingmar and Dost, Florian and Schönhoff, Alejandro and Kleinaltenkamp, Michael (2015) Which types of multi-stage marketing increase direct customers' willingness-to-pay? : Evidence from a scenario-based experiment in a B2B setting. Industrial Marketing Management, 47. pp. 175-189. ISSN 0019-8501