Items where Author is "Kim, Youn-kyung"

Journal Article

Lim, Chae Mi and Kim, Youn-kyung and Runyan, Rodney (2013) Segmenting luxe-bargain shoppers using a fuzzy clustering method. International Journal of Retail and Distribution Management, 41 (11-12). pp. 848-868. ISSN 0959-0552

Jones, Robert and Runyan, Rodney and Kim, Youn-kyung (2012) Moving single-brand retail shoppers from in-store to online : is brand experience still important? Journal of Marketing at Retail, 1 (2). pp. 17-30. ISSN 2164-0815