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Items where Author is "Khogeer, Yusra"

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Journal Article

Patterson, Anthony and Khogeer, Yusra and Hodgson, Julia (2013) How to create an influential anthropomorphic mascot : Literary musings on marketing, make-believe, and meerkats. Journal of Marketing Management, 29 (1-2). pp. 69-85. ISSN 0267-257X

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