Items where Author is "Khan, Huda"
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Number of items: 2.
Journal Article
Khan, Huda and Khan, Hina and Abosag, Ibrahim and Ghauri, Pervez (2023) Examining the efficacy of non-market and market driving activities of B2B international firms. Industrial Marketing Management, 111. pp. 97-108. ISSN 0019-8501
Contribution to Conference
Khan, Hina and Khan, Huda and Ghauri, Pervez (2025) Women Leaders in Social Enterprise : An Upper Echelons Perspectives on Driving Health and Social Welfare Initiatives. In: 2025 Global Marketing Conference, 2025-07-24 - 2025-07-27, Grand Hyatt Hong Kong.