Items where Author is "Kassim, David"

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Journal Article

Dost, Florian and Sievert, Jens and Kassim, David (2016) Revisiting firm-created word of mouth : High-value versus low-value seed selection. International Journal of Research in Marketing, 33 (1). pp. 236-239. ISSN 0167-8116

This list was generated on Wed May 7 11:05:15 2025 UTC.