Items where Author is "Jaufenthaler, P."

Jaufenthaler, P. and Kallmuenzer, Andreas and Kraus, S. and De Massis, Alfredo (2025) The localness effect of family firm branding on consumer perceptions and purchase intention : An experimental approach. Journal of Small Business Management, 63 (2). pp. 590-619. ISSN 0047-2778

Jaufenthaler, P. and Kallmuenzer, Andreas and Kraus, S. and De Massis, Alfredo (2024) Consumers love local brands. That's good news for family businesses. Family Business.