Items where Author is "Jaufenthaler, P."
Group by: Item Type | No Grouping
Number of items: 1.
Jaufenthaler, P. and Kallmuenzer, Andreas and Kraus, S. and De Massis, Alfredo (2025) The localness effect of family firm branding on consumer perceptions and purchase intention : An experimental approach. Journal of Small Business Management, 63 (2). pp. 590-619. ISSN 0047-2778