Items where Author is "James, Melissa"

Journal Article

James, Melissa and Derrick, Gemma (2021) Export marketing in higher education : an international comparison. Journal of International Education in Business, 14 (1). pp. 59-76. ISSN 2046-469X

James, Melissa (2018) A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. Journal of Marketing for Higher Education. ISSN 1540-7144

Thesis

James, Melissa and Derrick, Gemma (2018) Understanding international student recruitment as export marketing behaviour in higher education institutions. PhD thesis, Lancaster University.