Items where Author is "Jacobi, Erik"

Freund, James and Jacobi, Erik (2016) Mystify me : Coke, terror and the symbolic immortality boost. Marketing Theory, 16 (3). pp. 417-422. ISSN 1470-5931

Jacobi, Erik and Freund, James and Araujo, Luis (2015) Is there a gap in the market, and is there a market in the gap? : how advertising planning performs markets. Journal of Marketing Management, 31 (1-2). pp. 37-61. ISSN 0267-257X

Freund, James and Jacobi, Erik (2014) Beyond Petroleum : Psychodynamics of creating corporate identities. In: UNSPECIFIED.

Freund, James and Jacobi, Erik (2013) Revenge of the brand monsters : how Goldman Sachs doppelganger turned monstrous. Journal of Marketing Management, 29 (1-2). pp. 175-194. ISSN 0267-257X

Freund, James and Jacobi, Erik (2012) Personal Eschatologies: How Consumers Relate to Macro-Structural Entities. In: Consumer Culture Theory conference 2012, 2012-08-16 - 2012-08-19.