Items where Author is "Iyer, Gopalkrishnan"

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Xue, Melanie and Xiao, Sarah and Iyer, Gopalkrishnan (2016) Psychological Distance in Cause-Related Product Buying Decisions. In: Rediscovering the Essentiality of Marketing :. Springer, p. 185. ISBN 9783319298764

This list was generated on Tue Jan 27 06:15:06 2026 UTC.