Items where Author is "Huang, Jingxi"

Journal Article

Huang, Jingxi and Daryanto, Ahmad and Hogg, Margaret and Chan, Jin (2025) What Drives Participation in Green Loyalty Programmes? : Examining Reactance, Guilt, and Staff Attractiveness. International Journal of Contemporary Hospitality Management, 37 (13). pp. 1-54. ISSN 0959-6119

Contribution to Conference

Huang, Jingxi and Daryanto, Ahmad and Hogg, Margaret and Bruce, Helen (2022) Locked Down then Locked In! : Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. In: SERVSIG: 12th SERVSIG Conference, 2022-06-16 - 2022-06-18.

Thesis

Huang, Jingxi and Daryanto, Ahmad and Hogg, Margaret (2023) Studies on the Influence of Customer Trait Psychological Reactance on Customer Behaviour in the Context of Green Loyalty Programs. PhD thesis, Lancaster University.