Items where Author is "Hassan, Louise"
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Journal Article
Walsh, Gianfranco and Shiu, Edward and Hassan, Louise (2014) Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67 (3). pp. 260-267. ISSN 0148-2963
Walsh, Gianfranco and Shiu, Edward and Hassan, Louise (2012) Investigating the drivers of consumer intention to buy manufacturer brands. Journal of Product and Brand Management, 21 (5). pp. 328-340. ISSN 1061-0421