Items where Author is "Gupta, Suraksha"

Journal Article

Ozdemir, Sena and Wang, Yichuan and Gupta, Suraksha and Sena, Vania and Zhang, ShiJie and Zhang, Minhao (2024) Customer Analytics and New Product Performance : The Role of Contingencies. Technological Forecasting and Social Change, 201: 123225. ISSN 0040-1625

Ozdemir, Sena and Fernandez de Arroyabe, Juan Carlos and Sena, Vania and Gupta, Suraksha (2023) Stakeholder Diversity and Collaborative Innovation : Integrating the Resource-Based View with Stakeholder Theory. Journal of Business Research, 164: 113955. ISSN 0148-2963

Ozdemir, Sena and Gupta, Suraksha (2021) Inter-organizational collaborations for social innovation and social value creation : Towards the development of new research agenda and theoretical perspectives. Industrial Marketing Management, 97. pp. 134-144. ISSN 0019-8501

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2021) Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets. Qualitative Market Research: An International Journal, 23 (4). pp. 627-661. ISSN 1352-2752

Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

Ozdemir, Sena and Kandemir, Destan and Eng, Teck Yong and Gupta, Suraksha (2020) Vertical stakeholder collaborations for firm innovativeness in new product development : The moderating roles of legal bonds and operational linkages. Journal of Business Research, 119. pp. 172-184. ISSN 0148-2963

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand : Consumer relationships and consumer loyalty. Journal of Business Research, 117. pp. 791-805. ISSN 0148-2963

Gupta, Suraksha and Czinkota, Michael and Ozdemir, Sena (2019) Innovation in Sustainability Initiatives through Reverse Channels. Journal of Business-to-Business Marketing, 26 (3-4). pp. 233-243. ISSN 1051-712X

Wang, Yichuan and Kung, Lee Ann and Gupta, Suraksha and Ozdemir, Sena (2019) Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations : A Configurational Perspective. British Journal of Management, 30 (2). pp. 362-388. ISSN 1045-3172