Items where Author is "Gumus, Murat"

Journal Article

Leonard, Karen Moustafa and Van Scotter, James R. and Pakdil, Fatma and Chamseddine, Nadine Jbeily and Esatoglu, Ezel and Gumus, Murat and Koyuncu, Mustafa and Wu, Ling Ling and Mockaitis, Audra I. and Salciuviene, Laura and Oktem, M. Kemal and Surkiene, Gene and Tsai, Fu-Sheng (2011) Examining media effectiveness across cultures and national borders : A review and multilevel framework. International Journal of Cross Cultural Management, 11 (1). pp. 83-103. ISSN 1470-5958