Items where Author is "Greig, I"

Greig, I (2001) Choice modelling, brand equity and brand value: the measure of brands. In: Academy of Marketing Annual Conference (Cardiff University) - 2001 :. unknown, N/A.

Greig, I (1998) Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam. ISBN 9283112806

Greig, I (1998) Brand choice modelling: the key to consumer research. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5 :. European Society of Opinion and Market Research, Amsterdam, pp. 7-26. ISBN 9283112806

Greig, I (1998) Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5 :. European Society of Opinion and Market Research, Amsterdam, pp. 191-213. ISBN 9283112806