Items where Author is "Gopaldas, Ahir"

Gopaldas, Ahir and Siebert, Anton (2022) What You're Getting Wrong About Customer Journeys. Harvard Business Review, 100 (4). pp. 92-99. ISSN 0017-8012

Gopaldas, Ahir and Carnevale, Marina and Kedzior, Richard and Siebert, Anton (2021) Service conversation : advisory, relational and transformative approaches. Journal of Services Marketing, 35 (8). pp. 988-999. ISSN 0887-6045

Siebert, Anton and Gopaldas, Ahir and Lindridge, Andrew and Simões, Cláudia (2020) Customer Experience Journeys : Loyalty Loops Versus Involvement Spirals. Journal of Marketing, 84 (4). pp. 45-66. ISSN 0022-2429

Gopaldas, Ahir and Siebert, Anton (2018) Women over 40, foreigners of color, and other missing persons in globalizing mediascapes : understanding marketing images as mirrors of intersectionality. Consumption, Markets and Culture, 21 (4). pp. 323-346. ISSN 1025-3866