Items where Author is "Gkiouzepas, L"

Gkiouzepas, L and Hogg, M K (2011) Articulating a new framework for visual metaphors in advertising a structural, conceptual, and pragmatic investigation. Journal of Advertising, 40 ((1)). pp. 103-120. ISSN 0091-3367

Gkiouzepas, L and Hogg, M K (2010) Conceptualizing and examining how extremity of claims work in the context of advertising visuals. In: American Advertising Association (Minneapolis) - 2010 :. unknown, N/A.

Gkiouzepas, L and Hogg, M K (2006) Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. In: European Marketing Academy Conference (Athens) - 2006 :. unknown, N/A, p. 169.