Items where Author is "Ghauri, P"

Mockaitis, A.I. and Salciuviene, Laura and Ghauri, P (2013) On what do consumer product preferences depend? : Determining domestic versus foreign product preferences in an emerging economy market. Journal of International Consumer Marketing. pp. 166-180. ISSN 1528-7068

Salciuviene, L and Ghauri, P and Mockaitis, A and De Mattos, C (2009) Brand image perceptions across cultures. Advances in International Marketing, 20. pp. 177-191.

Salciuviene, L and Chidlow, A and Ghauri, P and Nguyen, T B (2009) Multinational enterprises in emerging markets:socio-economic effects for local economies. International Journal of Business Environment, 2 (4). pp. 468-484. ISSN 1740-0597

De Mattos, C and Salciuviene, L and Ghauri, P (2008) Negotiations of cross-border mergers and acquisitions. In: The CIMaR Annual Conference (Rio de Janeiro) - 2008 :. unknown, N/A.

Salciuviene, Laura and Mockaitis, A.I. and De Mattos, C and Ghauri, P (2007) Brand Image Perception across Cultures: a Study in Communication Sector. In: The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom :. UNSPECIFIED.

Ghauri, P (1999) Advances in International Marketing. JAI, London. ISBN 0762303182