Items where Author is "Garrido-Moreno, Aurora"

Journal Article

Garrido-Moreno, Aurora and Garcia-Morales, Victor and Lockett, Nigel Jonathan and King, Stephen (2018) The Missing Link : Creating Value with Social Media use in Hotels. International Journal of Hospitality Management, 75. pp. 94-104. ISSN 0278-4319

Garrido-Moreno, Aurora and Lockett, Nigel Jonathan (2016) Social media use in European hotels : benefits and main challenges. Tourism and Management Studies, 12 (1). pp. 172-179. ISSN 2182-8458

Garrido-Moreno, Aurora and Lockett, Nigel Jonathan and Garcia-Morales, Victor (2015) Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation. Baltic Journal of Management, 10 (4). pp. 393-412. ISSN 1746-5265

Garrido-Moreno, Aurora and Lockett, Nigel Jonathan and García-Morales, Víctor (2014) Paving the way for CRM success : the mediating role of knowledge management and organizational commitment. Information and Management, 51 (8). pp. 1031-1042. ISSN 0378-7206