Items where Author is "Garcia-Morales, Victor"

Garrido-Moreno, Aurora and Garcia-Morales, Victor and Lockett, Nigel Jonathan and King, Stephen (2018) The Missing Link : Creating Value with Social Media use in Hotels. International Journal of Hospitality Management, 75. pp. 94-104. ISSN 0278-4319

Garrido-Moreno, Aurora and Lockett, Nigel Jonathan and Garcia-Morales, Victor (2015) Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation. Baltic Journal of Management, 10 (4). pp. 393-412. ISSN 1746-5265