Items where Author is "Foroudi, Pantea"

Journal Article

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2021) Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets. Qualitative Market Research: An International Journal, 23 (4). pp. 627-661. ISSN 1352-2752