Items where Author is "Eng, Teck-Yong"

Journal Article

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2021) Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets. Qualitative Market Research: An International Journal, 23 (4). pp. 627-661. ISSN 1352-2752

Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

Eng, Teck-Yong and Ozdemir, Sena (2014) International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies. Industrial Marketing Management, 43 (1). pp. 32-44. ISSN 0019-8501