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Items where Author is "Eisenbeiss, Maik"

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Journal Article

Dost, Florian and Wilken, Robert and Eisenbeiss, Maik and Skiera, Bernd (2014) On the Edge of Buying : A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges. Journal of Retailing, 90 (3). pp. 393-407. ISSN 0022-4359

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