Items where Author is "Diaz Ruiz, Carlos"

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Journal Article

Diaz Ruiz, Carlos and Baker, Jonathan J and Mason, Katy and Tierney, Kieran (2021) Market-scanning and Market-shaping : Why are firms blindsided by market-shaping acts? Journal of Business and Industrial Marketing, 35 (9). pp. 1389-1401. ISSN 0885-8624

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