Items where Author is "De Langhe, Bart"

De Langhe, Bart and Puntoni, Stefano (2021) What Leaders Get Wrong About Data-Driven Decisions. MIT Sloan Management Review, 62 (3): 62321. pp. 10-12. ISSN 1532-9194

De Langhe, Bart and Puntoni, Stefano (2016) Productivity Metrics and Consumers’ Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3). pp. 396-406. ISSN 0022-2437

De Langhe, Bart and Puntoni, Stefano (2015) Bang for the buck : gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5). pp. 1137-1163. ISSN 0025-1909

De Langhe, Bart and van Osselaer, Stijn and Puntoni, Stefano and McGill, Ann (2014) Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences. Journal of Consumer Research, 41 (4). pp. 978-994. ISSN 0093-5301

De Langhe, Bart and Puntoni, Stefano and Fernandes, Daniel and Van Osselaer, Stijn M. J. (2011) The anchor contraction effect in international marketing research. Journal of Marketing Research, 48 (2). pp. 366-380. ISSN 0022-2437

Puntoni, Stefano and De Langhe, Bart and Van Osselaer, Stijn M. J. (2009) Bilingualism and the emotional intensity of advertising language. Journal of Consumer Research, 35 (6). pp. 1012-1025. ISSN 0093-5301