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Items where Author is "Davenport, Thomas"

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Kshetri, Nir and Dwivedi, Yogesh K. and Davenport, Thomas and Panteli, Niki (2024) Generative Artificial Intelligence in Marketing : Applications, Opportunities, Challenges, and Research Agenda. International Journal of Information Management, 75: 102716. ISSN 0268-4012

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