Items where Author is "Cocker, Hayley Louise"

Journal Article

Cronin, James Martin and Cocker, Hayley Louise (2019) Managing Collective Effervescence : 'Zomsumption’ and Postemotional Fandom. Marketing Theory, 19 (3). pp. 281-299. ISSN 1470-5931

Murray, Jeff B and Brokalaki, Zafeirenia and Bhogal-Nair, Anoop and Cermin, Ashley and Chelekis, Jessica and Cocker, Hayley Louise and Eagar, Toni and McAlexander, Brandon and Mitchell, Natalie and Patrick, Rachel and Robinson, Thomas and Scholz, Joachim and Thyroff, Anastasia and Zavala, Marielle and Zuniga, Miguel (2019) Toward a processual theory of transformation. Journal of Business Research, 100. pp. 319-326. ISSN 0148-2963

Cocker, Hayley Louise and Piacentini, Maria Grazia and Banister, Emma Neva (2018) Managing dramaturgical dilemmas : youth drinking and multiple identities. European Journal of Marketing, 52 (5-6). pp. 1305-1328. ISSN 0309-0566

Cocker, Hayley Louise and Cronin, James Martin (2017) Charismatic authority and the YouTuber : unpacking the new cults of personality. Marketing Theory, 17 (4). pp. 455-472. ISSN 1470-5931

Contribution in Book/Report/Proceedings

Pradhan, Anuja and Cocker, Hayley Louise and Hogg, Margaret Kathleen (2019) Ethnic Identification : Capital and Distinction among Second-Generation British Indians. In: Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance :. Consumer Culture Theory . Emerald Group Publishing Ltd., DNK, pp. 85-101. ISBN 9781787542860

Bai, Yuxin and Zhao, Xin and Cocker, Hayley Louise (2017) WeChat Brands : Communal Interaction and Brand Publicity in Chinese Social Media. In: North America - Advances in Consumer Research :. NA - Advances in Consumer Research . Association for Consumer Research, Duluth.