Items where Author is "Carpenter, Jason"

Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2013) Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective. Journal of Marketing Management, 29 (3-4). pp. 271-291. ISSN 0267-257X

Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas (2012) Acculturation to the global consumer culture: A generational cohort comparison. Journal of Strategic Marketing, 20 (5). pp. 411-423. ISSN 1466-4488