Items where Author is "Bulawa, Nicole"

Journal Article

Bulawa, Nicole and Mason, Katy and Jacob, Frank (2024) Should the wheel be reinvented? : Market-referencing in the electric vehicle market charging infrastructure. Journal of Business Research, 185: 114826. ISSN 0148-2963

Bulawa, Nicole and Jacob, Frank (2024) The unfolding of conceivable practice trajectories as market-making opportunities. Marketing Theory. ISSN 1470-5931

Bulawa, Nicole and Jacob, Frank (2022) More than a snapshot : dynamic value-in-use emergence in e-services. Electronic Markets, 32 (4): 4. pp. 2471-2489. ISSN 1019-6781

Contribution in Book/Report/Proceedings

Bulawa, Nicole and Hartwig, Kea (2023) The Role of Value-In-Use for Selling E-Services. In: Serving the Customer : The Role of Selling and Sales. Springer Gabler, pp. 31-56. ISBN 9783658390716

Jacob, Frank and Hartwig, Kea and Bulawa, Nicole (2020) Co-creation und Wertorientierung im Verkauf : Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. In: Co-creation und Wertorientierung im Verkauf : Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Springer Gabler, pp. 371-386. ISBN 9783658286712