Items where Author is "Bruce, Helen"

Journal Article

Kaaristo, Maarja and Medway, Dominic and Rhoden, Steven and Burton, Jamie and Bruce, Helen (2025) Towards liminal balance : Unpacking the UK's urban canal space. Transactions of the Institute of British Geographers, 50 (1): e12667. ISSN 0020-2754

Banister, Emma and Hamilton, Kathy and Piacentini, Maria and Bruce, Helen and Hein, Wendy and Hewer, Paul and Higgins, Leighanne and Liu, Chih-Ling and Steadman, Chloe (2024) CRISis in Academia? Journal of Customer Behaviour, 23 (4). ISSN 1475-3928

Abboud, Liliane and Bruce, Helen and Burton, Jamie (2023) I Can’t Always Get What I Want : Low Power, Service Customer (Dis)Engagement and Wellbeing. European Journal of Marketing, 57 (10). pp. 2713-2736. ISSN 0309-0566

CRIS Collective and Banister, Emma and Hamilton, Kathy and Piacentini, Maria and Abboud, Liliane and Allison, Seamus and Bruce, Helen and Hein, Wendy and Higgins, Leighanne and Hoyland, Charlotte and Nairn, Agnes and Parry, Sara and Tonner, Andrea (2023) Let there be a “We”: Introducing an Ethics of Collective Academic Care. European Journal of Marketing, 57 (10). pp. 2838-2859. ISSN 0309-0566

Bruce, Helen and Krolikowska, Ewa and Rooney, Tara (2023) Guest Editorial : Investigating the effect of the physical context on customer experience. Journal of Services Marketing, 37 (6). pp. 689-699. ISSN 0887-6045

Bruce, Helen and Rooney, Tara and Krolikowska, Ewa (2023) Women Microbusiness Owners’ Entrepreneurial Marketing Decision-Making During a Crisis. Journal of Marketing Management. ISSN 0267-257X

Bruce, Helen and Banister, Emma Neva (2021) Army Wives’ Consumer Vulnerability and Communities of Coping. European Journal of Marketing, 54 (11). pp. 2849-2871. ISSN 0309-0566

Kaaristo, Maarja and Medway, Dominic and Burton, Jamie and Rhoden, Steven and Bruce, Helen (2020) Governing mobilities on the UK canal network. Mobilities. ISSN 1745-0101

Keiningham, Timothy L. and Aksoy, Lerzan and Bruce, Helen and Cadet, Fabienne and Clennell, Natasha and Hodgkinson, Ian R and Kearney, Treasa (2020) Customer Experience Driven Business Model Innovation. Journal of Business Research, 116. pp. 431-440. ISSN 0148-2963

Rooney, Tara and Krolikowska, Ewa and Bruce, Helen (2020) Rethinking Relationship Marketing as Consumer Led and Technology Driven : Propositions for Research and Practice. Journal of Relationship Marketing. ISSN 1533-2675

Bruce, Helen and Wilson, Hugh N. and Macdonald, Emma K. and Clarke, Beverly (2019) Resource integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103. pp. 173-185. ISSN 0148-2963

Burton, Jamie and Nasr, Linda and Gruber, Thorsten and Bruce, Helen (2017) Special section: Advancing customer experience and big data impact via academic and practitioner collaboration. Journal of Services Marketing, 31 (2). pp. 142-147.

Keiningham, Timothy L. and Ball, Joan and Benoit, Sabine and Bruce, Helen and Buoye, Alexander and Dzenkovska, Julija and Nasr, Linda and Ou, Yi-Chun and Zaki, Mohammed (2017) The Interplay of Customer Experience and Commitment. Journal of Services Marketing, 31 (2). pp. 148-160.

Contribution to Conference

Huang, Jingxi and Daryanto, Ahmad and Hogg, Margaret and Bruce, Helen (2022) Locked Down then Locked In! : Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. In: SERVSIG: 12th SERVSIG Conference, 2022-06-16 - 2022-06-18.

Other

Bruce, Helen and Krolikowska, Ewa and Rooney, Tara (2021) Delivering children’s group activities during the Covid-19 pandemic : Stories of adaptation and survival. The Work Foundation.