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Items where Author is "Bobovnicky, Artur"

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Matzler, Kurt and Strobl, Andreas and Stokburger-Sauer, Nicola and Bobovnicky, Artur and Bauer, Florian (2016) Brand personality and culture : The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions. Tourism Management, 52. pp. 507-520. ISSN 0261-5177

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