Items where Author is "Berthon, P R"

Berthon, P R and Pitt, L F and Chakrabarti, R and Berthon, J P (2011) Brand worlds from articulation to integration. Journal of Advertising Research, 51 (1). pp. 182-194. ISSN 0021-8499

Chakrabarti, R and Barnes, B R and Pitt, L F and Berthon, P R (2009) Exploring strategies for motivational growth among international channel intermediaries in a rapidly developing economy. In: Academy of International Business (AIB) South East Asia Regional Conference (Hong Kong) - 2009 :. unknown, N/A.

Chakrabarti, R and Barnes, B R and Pitt, L F and Berthon, P R (2009) Investigating motivation among international channel intermediaries. In: Academy of Marketing Annual Conference (Leeds) - 2009 :. unknown, N/A.

Chakrabarti, R and Berthon, P R and Watson, R T and Pitt, L F (2007) Quality management in business relationships: the role of brands in an open source environment. Total Quality Management and Business Excellence, 18 (8). pp. 947-955. ISSN 1478-3371