Items where Author is "Baron, Steve"
Baron, Steve and Patterson, Anthony and Maull, Roger and Warnaby, Gary (2018) Feed People First : A Service Ecosystem Perspective on Innovative Food Waste Reduction. Journal of Service Research, 21 (1). pp. 135-150. ISSN 1094-6705
Patterson, Anthony and Quinn, Lee and Baron, Steve (2012) The power of intuitive thinking : a devalued heuristic of strategic marketing. Journal of Strategic Marketing, 20 (1). pp. 35-44. ISSN 0965-254X
Patterson, Anthony and Oakes, Steve and Quinn, Lee and Baron, Steve (2011) Editorial : Conference Special Issue – Marketing Fields Forever 2011. Journal of Marketing Management, 27 (13-14). pp. 1299-1303. ISSN 0267-257X
Patterson, Anthony and Baron, Steve and Harris, Lloyd (2010) Deviant employees and dreadful service encounters : customer tales of discord and distrust. Journal of Services Marketing, 24 (6). pp. 438-445. ISSN 0887-6045