Items where Author is "Bai, Yuxin"
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Number of items: 2.
Contribution in Book/Report/Proceedings
Bai, Yuxin and Zhao, Xin and Cocker, Hayley Louise (2017) WeChat Brands : Communal Interaction and Brand Publicity in Chinese Social Media. In: North America - Advances in Consumer Research :. NA - Advances in Consumer Research . Association for Consumer Research, Duluth.
Thesis
Bai, Yuxin and Cocker, Hayley and Zhao, Xin (2025) Performance in a digital world : Navigating commercial drama in WeChat blogs. PhD thesis, Lancaster University.