Items where Author is "Alsaeed, Ghadeer"

Journal Article

Alsaeed, Ghadeer and Keeling, Kathy and Sarantopoulos, Panagiotis and Gadalla, Eman (2023) Source, message and medium? : The role of personal values in forming credibility perceptions of non-sponsored product review videos. European Journal of Marketing, 57 (5). pp. 1272-1297. ISSN 0309-0566