Items where Author is "Alexander, Nicholas Simon"
Journal Article
Alexander, Nicholas Simon and Doherty, Anne Marie (2017) The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914. Business History Review, 91 (2). pp. 301-328. ISSN 0007-6805
Doherty, Anne Marie and Chen, Xiaomin and Alexander, Nicholas Simon (2014) The franchise relationship in China : agency theory and institutional theory perspectives. European Journal of Marketing, 48 (9-10). pp. 1664-1689. ISSN 0309-0566
Contribution to Conference
Alexander, Nicholas Simon and Doherty, Anne Marie (2019) Marketing Innovation in Time and across Time : International Flagship Stores, Brand Identity and the Boundary of the Firm. In: American Marketing Association (AMA) Winter Academic Conference, Austin Texas, February 22-24, 2019-02-22 - 2019-02-24, Austin, Texas, United States.