Distribution of Life Assurance and Investment Products:The Scottish Mutual Life Assurance Industry

Laing, A.W. (1994) Distribution of Life Assurance and Investment Products:The Scottish Mutual Life Assurance Industry. International Journal of Bank Marketing, 12 (4). pp. 25-31. ISSN 0265-2323

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Abstract

The Financial Services Act (FSA) has had a major impact on the distribution strategies of life assurance companies in Britain. In particular it has led to a shift away from reliance on a single independent channel of distribution, towards a multi‐channel approach with the life company exerting direct control over the distribution process. The Scottish‐based mutual life companies faced particular difficulties in responding to the changed environment because of the particular characteristics of these offices. Examines the particular responses of the Scottish mutual life companies to the FSA.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Bank Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
89834
Deposited By:
Deposited On:
23 Jan 2018 10:18
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 11:09