Fundamentals of Strategy

Johnson, Gerald Nutting and Whittington, Richard and Scholes, Kevan and Angwin, Duncan Neil and Regner, Patrick (2017) Fundamentals of Strategy. Pearson, London. ISBN 9781292209067

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Strategy is a crucial subject. It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or of tomorrow, you will be involved in shaping, implementing or communicating these strategies. Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. Here’s how you might make the most of the text: Focus your time and attention on the fundamental areas of strategy in just eight carefully selected chapters. Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context. Follow up on the recommended key readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.

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18 Jan 2018 12:58
Last Modified:
22 Nov 2022 13:00