Mobile social networking and salesperson maladaptive dependence behaviors

Bata, Hatem and Pentina, Iryna and Tarafdar, Monideepa and Pullins, Ellen (2018) Mobile social networking and salesperson maladaptive dependence behaviors. Computers in Human Behavior, 81. pp. 235-249. ISSN 0747-5632

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This study investigates technology dependence associated with the work-related use of mobile social networking (MSN) by salespeople. A scale for maladaptive technology dependence behaviors (MTDB) is developed and empirically validated using survey data from 242 mid-level sales managers in the US. Personal and job-related antecedents, as well as consequences of MTDB for sales outcomes, are also examined. Results suggest that emotional attachment to MSN and perceptions of its greater affordances for task accomplishment may lead to maladaptive behaviors of overreliance on MSN for job completion, blind trust, cognitive absorption and dysfunctional use. These associations increase in organizations with competitive psychological climate. Findings also show that using MSN for prospecting does not lead to maladaptive dependence, as opposed to using it for customer relationship maintenance. Salespeople using MSN for relationship maintenance exhibit more maladaptive behaviors if they experience work-related role stress. Finally, salespeople who exhibit MTDB are less likely to complete their assignments and participate in teamwork. These findings provide tools for organizations to develop technology use policies, design sales training, and enhance the work environment. Future studies can examine dependencies on others types of technologies (CRM, marketing automation, etc.), and in other contexts (online retailing, social media analytics, etc.)

Item Type:
Journal Article
Journal or Publication Title:
Computers in Human Behavior
Additional Information:
This is the author’s version of a work that was accepted for publication in Computers in Human Behavior. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Computers in Human Behavior, 81, 2018 DOI: 10.1016/j.chb.2017.12.025
Uncontrolled Keywords:
?? mobile social mediaprofessional salesmaladaptive technology dependencetechnology addictiondark side of social networkingpsychology(all)human-computer interaction ??
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Deposited On:
14 Dec 2017 13:34
Last Modified:
18 Dec 2023 01:50