Mapping the Extended Frontiers of Escapism : Binge-watching and Hyperdiegetic Exploration

Jones, Scott and Cronin, James Martin and Piacentini, Maria Grazia (2018) Mapping the Extended Frontiers of Escapism : Binge-watching and Hyperdiegetic Exploration. Journal of Marketing Management, 34 (5-6). pp. 497-508. ISSN 0267-257X

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Through a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the “extended frontiers” of escapism. In contrast to passive/active classifications of escapism which risk reducing escapist fare to a textual resource which can be categorised discretely at the point of consumption, we consider “sustained encounters” with escapist fare as appropriable textures characterised by ongoing and less immediately discernible processes. Drawing upon Hills’ (2002) concept of hyperdiegesis, we consider potentially “projective” forms of narrative transportation in binge-watching; heterochronic breaks from normal patterns of time; and post-object behaviours. In doing so, we outline how forms of escapism traditionally considered passive may under certain conditions represent much richer and more complex enterprises than previously imagined.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 06/08/2018, available online:
Uncontrolled Keywords:
?? binge-watchingconsumer cultureconsumer experienceethnographyhyperdiegesisstrategy and managementmarketingdiscipline-based research ??
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Deposited On:
12 Dec 2017 14:30
Last Modified:
22 Nov 2023 00:33