Ten myths of revenue management – A practitioner's view

Cleophas, Catherine and Frank, Michael (2011) Ten myths of revenue management – A practitioner's view. Journal of Revenue and Pricing Management, 10 (1). pp. 26-31. ISSN 1476-6930

Abstract

Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes `myths' such as `Revenue Management maximizes revenue', `Revenue Management gives a competitive edge' and `Revenue Management is improved by network considerations'.