Ten myths of revenue management – A practitioner's view

Cleophas, Catherine and Frank, Michael (2011) Ten myths of revenue management – A practitioner's view. Journal of Revenue and Pricing Management, 10 (1). pp. 26-31. ISSN 1476-6930

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Abstract

Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes `myths' such as `Revenue Management maximizes revenue', `Revenue Management gives a competitive edge' and `Revenue Management is improved by network considerations'.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Revenue and Pricing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1408
Subjects:
ID Code:
87913
Deposited By:
Deposited On:
06 Oct 2017 19:34
Refereed?:
Yes
Published?:
Published
Last Modified:
25 Feb 2020 08:01