Design as a strategic asset in visual city branding

Kim, Seo Young and Boyko, Christopher and Hands, David (2017) Design as a strategic asset in visual city branding. PhD thesis, Lancaster University.

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Abstract

This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.

Item Type:

Thesis (PhD)

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch

Subjects:

?? design strategycity brandingbrand communicationvisual imagevisual culturetourism websitesdiscipline-based research ??

Departments:

Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts

ID Code:

87869

Deposited By:

ep_importer_pure

Deposited On:

20 Sep 2017 08:52

Refereed?:

Published?:

Published

Last Modified:

18 Oct 2024 00:00

URI:

https://eprints.lancs.ac.uk/id/eprint/87869