Design as a strategic asset in visual city branding

Kim, Seo Young (2017) Design as a strategic asset in visual city branding. PhD thesis, UNSPECIFIED.

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Abstract

This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.

Item Type:
Thesis (PhD)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
87869
Deposited By:
Deposited On:
20 Sep 2017 08:52
Refereed?:
No
Published?:
Published
Last Modified:
22 Sep 2020 06:22