Franchising Sales Rhetoric:A Cross Cultural Study of B2B Advertising

Watson, Anna and Wright, Owen and Dada, Lola (2016) Franchising Sales Rhetoric:A Cross Cultural Study of B2B Advertising. In: 30th International Society of Franchising (ISOF), Groningen, The Netherlands, 2016-06-092016-06-11.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
30th International Society of Franchising (ISOF), Groningen, The Netherlands
ID Code:
87744
Deposited By:
Deposited On:
13 Sep 2017 12:56
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Sep 2020 00:16