A meta-analysis of price change fairness perceptions

Tarrahi, Farid and Eisend, Martin and Dost, Florian (2016) A meta-analysis of price change fairness perceptions. International Journal of Research in Marketing, 33 (1). pp. 199-203. ISSN 0167-8116

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The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.

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Journal Article
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International Journal of Research in Marketing
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Deposited On:
13 Sep 2017 09:34
Last Modified:
22 Nov 2022 04:57