A meta-analysis of price change fairness perceptions

Tarrahi, Farid and Eisend, Martin and Dost, Florian (2016) A meta-analysis of price change fairness perceptions. International Journal of Research in Marketing, 33 (1). pp. 199-203. ISSN 0167-8116

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Abstract

The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Research in Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
87723
Deposited By:
Deposited On:
13 Sep 2017 09:34
Refereed?:
Yes
Published?:
Published
Last Modified:
12 Aug 2020 06:31