Ethical Appraisal of Credit-Card Marketing Strategy : Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

Awanis, Sandra (2017) Ethical Appraisal of Credit-Card Marketing Strategy : Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. In: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, Cham, pp. 348-357. ISBN 9783319500065