Ethical Appraisal of Credit-Card Marketing Strategy:Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

Awanis, Sandra (2017) Ethical Appraisal of Credit-Card Marketing Strategy:Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. In: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, Cham, pp. 348-357. ISBN 9783319500065

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
87574
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Deposited On:
04 Sep 2017 12:06
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 07:46