Asia’s materialists : Reconciling collectivism and materialism

Awanis, Sandra and Schlegelmilch, Bodo B. and Cui, Charles Chi (2017) Asia’s materialists : Reconciling collectivism and materialism. Journal of International Business Studies, 48 (8). pp. 964-991. ISSN 0047-2506

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Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism – the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.

Item Type:
Journal Article
Journal or Publication Title:
Journal of International Business Studies
Uncontrolled Keywords:
?? materialism asiacultural valuesconspicuous consumptionmultidimensional scalingvaluesmoderation analysis general business,management and accountingeconomics and econometricsbusiness and international managementstrategy and managementmanagement of technolog ??
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Deposited On:
04 Sep 2017 10:22
Last Modified:
16 Jul 2024 10:30