What they are Tweeting about me?:social media data analytics with geographical visualisation

Fayoumi, Amjad and Jackson, Christopher and Lewis, Conor and Straw, Jordon and Sharpe, Joshua and Nicol, Duane (2017) What they are Tweeting about me?:social media data analytics with geographical visualisation. In: UNSPECIFIED.

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Abstract

In recent years, social media streams have represented vast amounts of insightful information that can be used by organisations to understand market trends and customers’ perceptions and help in making informed strategic decisions. There is an increasing research and development trend toward developing algorithms and tools to analyse such data and support organisations in developing and delivering better services to customers. In this research-in-progress paper, we propose a model for analyzing Twitter data. An initial prototype was developed as a web-based application that allows enterprises to search for specific terms on Twitter; the retrieved results are presented and visualised using the forms of a) a heat-map for geographical distribution, using different colours to highlight the concentration of the Tweets, and b) dashboards using bar graphs. This initial prototype will represent the core engine of future developments in semantic and sentiment social media analysis.

Item Type:
Contribution to Conference (Paper)
ID Code:
87442
Deposited By:
Deposited On:
24 Aug 2017 12:42
Refereed?:
Yes
Published?:
Published
Last Modified:
22 Feb 2020 01:02