Predictive Analytics, Data Mining and Big Data:Myths, Misconceptions and Methods

Finlay, Steven Martin (2014) Predictive Analytics, Data Mining and Big Data:Myths, Misconceptions and Methods. Palgrave Macmillan, London. ISBN 9781137379276

Abstract

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations