Market ordering as a device for market-making:the case of the emerging students’ recruitment industry

Komljenovic, Janja (2017) Market ordering as a device for market-making:the case of the emerging students’ recruitment industry. Globalisation, Societies and Education, 15 (3). pp. 367-380. ISSN 1476-7724

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Abstract

This paper focuses on market-making in the higher education sector and particularly on the role of the market ordering processes. The entry point to examine relations between market ordering and market-making is a private company called ICEF GmbH from Germany. ICEF is engaged in selling particular kinds of education services, delivered by orchestrating market encounters between education institutions and international student recruitment agents. The novelty of ICEF’s approach to making markets is that it draws on two existing markets in order to be able to monetise the particular market encounters. The first market is the higher education sector as an export industry, which ICEF both promotes and also legitimates. The second market concerns international student recruitment agents, in which ICEF actively constructs market ordering mechanisms. In doing so, ICEF is expanding their own opportunities for making profits at the same time as expanding higher education markets more broadly.

Item Type:
Journal Article
Journal or Publication Title:
Globalisation, Societies and Education
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Globalisation, Societies and Education on 14/07/2017, available online: http://www.tandfonline.com/10.1080/14767724.2017.1330136
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3304
Subjects:
ID Code:
86380
Deposited By:
Deposited On:
24 May 2017 12:14
Refereed?:
Yes
Published?:
Published
Last Modified:
30 Sep 2020 06:55